Supply Chain Management

Supply Chain Management – Bavarian Motor Works (BMW) and Magna Styer

Supply Chain Management – Bavarian Motor Works (BMW) and Magna Styer

German Motor companies such as Bavarian Motor Works (BMW) are known for their perfection and flawless engineering.  In 2001 BMW decided to manufacture a new model of “sport activity vehicle”, X3, and for this there was a need for a lot of research and development in this field. The whole […]

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Walmart P&G - Dealing with Stock-Outs

Supply Chain Management – Wal-Mart and Proctor & Gamble – Dealing with Stock-Outs

In the year 1988, Proctor and Gamble (P&G), a well known consumer goods manufacturing company and Wal-Mart, the biggest retail chain in the world came together to sign a pact according to which Wal-Mart was ready to share “Confidential Marketing Data” with their Supply Chain partners Proctor and Gamble (P&G). Need for […]

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Zara Suppy Chain Market Coverage and Supplies around the World

Supply Chain Management – Zara Fashion – At the speed of Ever-changing Fashion

Zara International was founded by Amancio Ortega and his wife Rosalia Mera in 1975. The company has it’s headquarter in Arteixo, Spain. There was an interesting story how Amancio was forced to sell a rejected lot of dresses and how he finally decided that he would no longer export his […]

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Amul Supply Chain Management - Amul Shops on Major Railway Stations as a Result of Leading Supply Chain

Supply Chain Management – Amul, Milk Farmers and Logistic System – Case Study

Amul (Anand Milk Union Limited) was formed in 1946. During that time there was an acute shortage of milk in India. One a bottle of milk per family per day was allowed by the government. To address this shortfall Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) came up with a […]

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